Get Out the Vote

AIGA‘s Get Out the Vote campaign uses the power of graphic design to encourage Americans to register and vote in the 2016 general election and subsequent elections. My design was inspired by the top reason Americans did not vote in the 2014 election – "I'm too busy". After researching the average time it takes to vote (15 minutes), I developed the tagline "If you have time for coffee, you have time to vote. – It only takes 15 minutes" and applied this concept to a broadside design.

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